Our specific expertise in promotional and product activation events allows us to create the right environment and communicate clear and memorable message to the target audience, fulfilling the marketing initiative's objectives.
01 Nescafé Art Festival
Nescafé Art Festival was organized within Nestle's social responsibility initiatives framework. Young graduates of Fine School of Arts from all over Europe were invited to participate creating decorative art works for Nescafé coffee mug and Nescafé coffee glass.
Within the 4 years of the successful festival organization, more than 100 young artists participated and promoted their work. Positive societal impact and business objectives were met, creating shared long-term value.
02 Maggi Promotional Event
We planned and managed Nestle's promotional event for the brand Maggi at the premises of key clients of the off trade channel.
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The objective of the event was to promote the brand and engage the participants with the product through interactive live cooking with the celebrity chef Giannis Apostolakis.
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03 Bonne Maman Launch Event
We plotted the concept of this event for the launch of the off trade Bonne Maman campaign to the key account representatives.
The celebrity chef Giannis Apostolakis prepared creative dishes with Bonne Maman products as main ingredients.
We also designed and produced the booklet with the recipes prepared by Giannis Apostolakis for the event.
