Gregory’s is the 9th biggest coffee on-the-go chain in Europe established in 1972, offering a wide range of traditional pies, delicious sandwiches, fine coffee, and fresh juices.

Our team was assigned to develop a B2B sales pitch on behalf of our client, for the expansion of their franchise network worldwide. The main objective of this B2B presentation was to motivate and persuade interested investors to join Gregory’s network. The first step was to create the strategic structure of the presentation based on a logical sequence of WHO-WHAT-HOW and WHY, balancing the content and the aesthetic output, tackling both rational and emotional decision factors.

In the first part of the presentation we paired the story of Gregory’s brand and products with facts and figures aiming to engage the audience and to create a strong connection between the brand and the potential franchisees. Through a storytelling process, we presented facts and data incorporating visual elements and attention-grabbing positive statements aiming to create excitement and increase curiosity of the audience.

In the second part of the presentation we explained the brand value, the competitive advantages, how the franchise model works and what are the business benefits for the franchisee. The sequence and the quality of the information presented favored logic, objectivity, and analysis over subjectivity and insight.

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